How to achieve reasonable brand awareness in a world full of advertisement information on every each step? Is there a way how company or even an independent contractor can build up own brand with good reputation? Every each day we work to grow traffic and play a game with our competitors.
The key is in difference, difference in added value. It does not matter if you would like to sell a product or service, the reason why people buy or not buy is the same – the decision between value and price. If the product is of low value, the price is always also lower and vice versa. I speak about balance between price and value because the value is a factor which can be improved instead of lowering price – which will not help you to work well with brand and will only cut margins.
Is there an out-of-the-box solution how to help people connect your provided service/product with your brand?
Of course, interconnect your service/product with your giving back initiative.
It is not only funny way how to relax by providing your skills. It is also great way how you can do what you want and get paid for it. From the perspective of customer, the product/service provided does have higher value because – it simply makes world more generous place to live.
Do you want to love within community of generous people? Be generous and help to be generous.
Bring positive morale in your business, use your skills to do good and do not hesitate to show your customers how they can help you to share the skills. Corporate Social Responsibility Programs do not have to be post-business activities or just a policies to make your firm better place to work. CSR can help actually help you a lot to provide higher value for your product/service and promote your brand in green spotlight.
How is Microvolunteering related to brand awareness and CSR?
Crux of the matter is hidden in the process of marketing and product promotion. Ask yourself, would you like to buy same product from a man who uses 100% the revenue only for self or you would prefer to choose somebody who just gives something back to society and environment?
The answer is evident.
Microvolunteering is really perfect way how you can use your skills – not finance, to give something back.
Use your wealth to buy your time back and use it to make difference.
Microvolunteering enables you to do something good in small buckets of time – from minute to 1 hour, just small tasks. Your time is the most expensive commodity you can buy – because it is so limited! The cool part of microvolunteering is that you do not have to solve complex puzzle. This is pure creation of added value for global community with zero or low commitments. Thanks to the concept of microvolunteering, you can do it even in your pyjamas and thus it is so easy!
Let your customers know how they help you to buy some time back and help to causes in need. It is not only wrapping and media brainwashing what can boost your brand awareness to attract and retain your potential and loyal customers. The feel of doing good, well-being and personal preferences (including lifestyle) are really strong factors for successful brand recall.
Brand awareness is the extent to which a brand is recognized by potential customers, and is correctly associated with a particular product. Expressed usually as a percentage of target market, brand awareness is the primary goal of advertising in the early months or years of a product’s introduction.